About
Here at Granite Reef Insurance, we are dedicated to you and all your different insurance needs.
The key to providing exceptional service is to listen to the customer’s ideal needs, and customize coverage to protect them. But, our most important goal is to make you a happy, life-long customer.
Learn About Our Agency
Michelle Fallen has lived in beautiful Scottsdale, Arizona for over 40
years and is an active member of this vibrant community. She enjoys
supporting local schools, fundraisers, and city council events, and has
served on leadership committees, including PTOs, as well as several local
boards.
Michelle is the creator of Saguaro Community, a Facebook group that has
become an invaluable resource for its members, promoting neighborhood
involvement, connection, and awareness throughout the community. As a
local business owner for over 15 years, she also enjoys promoting and
supporting other local businesses throughout the Valley.
With a background in real estate and title work, Michelle brings a unique
perspective and extensive knowledge to her insurance clients. With over
15 years of experience in the insurance industry and deep roots in the
Scottsdale community, she is committed to providing knowledgeable,
personalized guidance and building lasting relationships with her clients.
When she’s not in the office, you can find Michelle hosting happy hours with her friends and neighbors, lounging by the pool with her dogs, or spending time with her husband, Jeff, and their two daughters, Carmen and Reagan.
Reagan Fallen is a licensed insurance broker specializing in Personal
Lines at Granite Reef Insurance. As an Arizona native, Reagan has a
strong connection to the community and takes pride in helping individuals
and families protect what matters most.
With a personalized approach to insurance, Reagan works closely with
each client to understand their unique needs, explore coverage options,
and build a well-rounded insurance program tailored to their lifestyle.
Reagan has been with Granite Reef Insurance for over a year, and is
passionate about building lasting relationships with clients while providing
knowledgeable, attentive service every step of the way.
When she’s not in the office, you can find Reagan at the gym, cooking a
new recipe, spending time with family or friends, and lounging with
Michelle by the pool.
Why Choose Granite Reef:
- Independent & Client-Focused — As an independent agency, we work with multiple insurance carriers to find coverage that fits your individual needs.
- Personalized Service — We take the time to understand you, your family, your assets, and your goals rather than taking a one-size-fits-all approach.
- Local Expertise — We understand the unique insurance needs of Arizona homeowners, families, and businesses.
- Experienced Advisors — Our team brings years of experience and industry knowledge to help you make confident, informed insurance decisions.
- Comprehensive Coverage — From Home and Auto to Umbrella, Watercraft, and more, we can help coordinate your coverage across your personal assets.
- Advocates for Our Clients — We’re here beyond the quoting phase. We’re here to help with policy questions, claims, billing, renewals, and any other changes along the way.
- Long-Term Relationships — We believe insurance is about more than a policy. We strive to build lasting relationships and remain a trusted resource as your needs and families grow.